Richard LinfootDigital Marketing Assistant

Job Role at EMG

I joined EMG as a Digital Marketing Assistant in September 2018. My duties include assisting the BDM – Claire Hewitt with marketing related tasks, both digital and traditional, to further the EMG brand. I monitor and maintain the company’s digital space including the website and social media, updating the backend website and coordinating with developers to implement new features. In addition to digital work I also coordinate with designers and printers to create new promotional material. I also help design materials for marketing purposes such as flyers, brochures, programmes and print adverts mainly using Adobe Suite software – Photoshop, Illustrator and InDesign.


After leaving sixth form I started a Digital Marketing apprenticeship with a North East based retailer acting nationally. During this time, I learnt how to successfully manage a business’ online presence and market their brand effectively. I managed social media marketing as well as PPC campaigns. Part of my role was to coordinate an ecommerce shop which involved managing orders, posting and returns. I also worked within the showroom interreacting with customer and talking through selling points of specific items. This helped me further my personable skills along with talking to designers, suppliers and site customers.I also worked closely with the Managing Director on other projects and helped the company in their partnership with the childrens charity, Make A Wish UK.

What do you like about working at EMG?

I like working within a team whether that be EMG as a whole or my individual department. The culture and sense of community is great, and I’d be lying if I said the staff socials don’t help.

Outside of EMG?

I love a good night out with friends where you can find my embarrassingly poor dance moves!