Elmer – Our Gosforth Office Mascot
EMG Solicitors are proud to have sponsored Elmer’s Great North Parade 2019 in aid of St Oswald’s which took place over Tyne and Wear for eleven weeks from 21st August 2019 to 1st November 2019.
Along with event partners Wild in Art and publisher Anderson Press the trail featured individually designed elephant sculptures based on the much loved Elmer character.
‘Summer Flowers’ was created by artist Emily Ward and is inspired by the bright, colourful and beautiful flowers which can be found in meadows around the North East. The purpose of this design is to brighten up every ones day, make them feel happy and to smile.
Throughout Elmer’s Great North Parade 2019, ‘Summer Flowers’ lived on Gosforth High Street (on the lovely grassy knoll, right next to our office). ‘Summer Flowers’ was visited and enjoyed by our whole community and she even has her own Twitter account so why not follow her at @Summer_Flowers_El. When the trail ended ‘Summer Flowers’ came to live in our Gosforth office and spends her days bringing joy to both our staff as well as everyone that passes by our office.
Elmer the Patchwork Elephant remains one of the most iconic and widely read children’s book series of all time, selling over 8 million copies worldwide since it was first published in 1989.
The Great North Snowdogs Trail was St Oswald’s first art trail in aid of its Children’s Service. (see more here) Elmer was chosen as a natural successor to the Snowdog for several reasons. His books have been translated in to over 50 languages, and the character is well known and well-loved across generations. Elmer also celebrates his 30th birthday year in 2018, so he will be enjoying an especially high profile going into the trail. Elmer is a beloved classic and firm family favourite that promotes positive messages about inclusivity, bravery and friendship.
Elmer and his parade captured the hearts and minds of the whole Tyne and Wear region, reaching out to everyone young and old.
Come to our Gosforth office to meet ‘Summer Flowers’ Elmer.